Milk Makeup Hydro Grip Primer

Live your look with Milk Makeup at Cult Beauty, and discover easy-to-use cosmetics that are packed with powerful pigments, skin-loving ingredients and more.

First of its kind. 16x award-winning. Bouncy, cooling, and packed with skincare. Our internet-breaking Cooling Water Jelly Tint is a non-comedogenic, long-lasting jelly blush and lip stain with a hydrating, bouncy texture that glides on for a sheer, buildable burst of color. That's why 1 sells every 20 seconds. Made with a skincare-infused formula, Jelly Tint delivers a wash of long-lasting juicy color when you glide it on. Ready? Let's bounce.